Precision Auto Works

Precision Auto Works
A detail from the Precision Auto Works type spec
A detail from the Precision Auto Works colour palette

Client

Project

Making 30 years of premium service look the part.

Precision had already built the trust, expertise, and customer base. The identity, digital experience, and physical space needed to catch up.

Trust was the real product. People weren't just paying to have their cars fixed. They were paying for the confidence that capable people had everything handled.

We looked beyond automotive to hospitality, retail, and design — bringing more calm, care, transparency, and intention to every touchpoint, and built a connected system across strategy, identity, messaging, photography, environment, website, and customer communications.

One business. One experience. A brand system built to make Precision feel as premium as the service behind it.

Role

  • Art Direction
  • Brand Strategy
  • Brand Identity
  • Creative Development
Precision Auto Works brand guideline cover
Precision Auto Works primary logo and clear-space spec
Precision Auto Works logo scaling guide
Precision Auto Works typography spec
Precision Auto Works colour palette
Precision Auto Works logo usage on colour