SNIPES × Nike Air Max Day

A model in a yellow Nike balaclava on the MAXXED OUT runway at Snipes and Nike’s Air Max Day takeover

Partner

Snipes

Project

Air Max Day, from the runway to the room around it.

For Air Max Day, SNIPES and Nike took over Greenpoint Terminal in Brooklyn for MAXXED OUT — bringing sneaker culture, fashion and emerging design into the same room. Made Institute designers reworked SNIPES and Nike product into original runway looks, surrounded by music, installations and interactive moments built around the Air Max community.

Our job was to capture more than the show. Product details, runway looks, movement, people and the energy around them — creating a body of content that made the experience feel as alive outside the room as it did inside it.

Role

  • Film + Photo Production
Crowd portrait at the MAXXED OUT step-and-repeat, Air Max Day, Brooklyn
Runway look built from reworked Nike Air product, Air Max Day
Runway model in an afro and pink-and-green look at Air Max Day
Guest portrait in a green leather blazer at the Air Max Day afterparty
Kinetic blur of a performer on stage at Air Max Day
Runway look in Nike-branded blue nylon shorts, Air Max Day
Runway look in a neon Snipes hoodie, Air Max Day
Runway look in black and orange with Snipes branding, Air Max Day
Two guests posing together at the Air Max Day afterparty
Performer on stage singing into a microphone at Air Max Day
Runway look in a yellow Nike balaclava with Air print detailing, Air Max Day